iCloud Shared Albums vs Lense
An honest, side-by-side look at iCloud Shared Albums and Lense for collecting photos and videos at your event. Every figure below comes from each app's own pricing and our verified feature checks, so you can compare cost, features and real reviews without the marketing spin.
Skip the comparison. Our Event Album beats both.
Give guests one simple QR code, unlimited uploads, and a polished live album without subscriptions or app downloads.
- ✓Unique QR code for your event
- ✓Printable sign templates (PDF)
- ✓Unlimited photo & video uploads
- ✓Custom welcome page
Pricing at a glance
Published plans are shown separately from add-ons. Verified competitor prices use your selected currency, otherwise their listed currency.

Plans
Free
Free iCloud storage tier; Shared Albums have separate album limits and do not work like a wedding QR gallery.
- Shared Albums do not count against iCloud storage
- 5,000 photos/videos per shared album
- 100 subscribers per shared album
- Videos up to 15 minutes and delivered up to 720p
- Shared photos may be reduced to 2048px on the long edge
Plans
Free
Free event tier for up to 7 guests. Pricing page includes 1 year in-app storage, full album download, optional filter effects, uploads from camera roll, live slideshow, and up to 25 captures per guest.
- Up to 7 guests
- 1 year of in-app storage
- Full album download after the event
- Optional filter effects
- Uploads from camera roll
- Live slideshow
- Up to 25 captures per guest
25 guests
- Up to 25 guests
- 1 year of in-app storage
- Full album download
- Optional filter effects
- Live slideshow
- Up to 25 captures per guest
50 guests
- Up to 50 guests
- 1 year of in-app storage
- Full album download
- Optional filter effects
- Live slideshow
- Up to 25 captures per guest
100 guests
- Up to 100 guests
- 1 year of in-app storage
- Full album download
- Optional filter effects
- Live slideshow
- Up to 25 captures per guest
150 guests
- Up to 150 guests
- 1 year of in-app storage
- Full album download
- Optional filter effects
- Live slideshow
- Up to 25 captures per guest
200 guests
- Up to 200 guests
- 1 year of in-app storage
- Full album download
- Optional filter effects
- Live slideshow
- Up to 25 captures per guest
250 guests
- Up to 250 guests
- 1 year of in-app storage
- Full album download
- Optional filter effects
- Live slideshow
- Up to 25 captures per guest
500 guests
- Up to 500 guests
- 1 year of in-app storage
- Full album download
- Optional filter effects
- Live slideshow
- Up to 25 captures per guest
Our Event Album is $39 USD, one-time
No subscription, no per-guest fee, and no add-on sorting needed for the core album experience.
Feature comparison
Rows come from the verified feature catalog, not the stored page copy.
| Feature | ![]() | ![]() |
|---|---|---|
| Capture | ||
| QR code upload Guests scan a QR code to upload photos and videos to the event gallery — no app, no account. | ||
| No app required Guests contribute via a web browser; there is nothing to download or install. | ||
| NFC support Guests tap an NFC tag or card with their phone to open the upload page. | Not verified | |
| Offline capture Guests can capture photos while offline; uploads sync once they are back online. | Not verified | |
| Printed QR signs / cards Provides printable QR signs, table cards or stickers to display at the event. | Not verified | |
| No Sign-Up Required Guests contribute without creating an account or signing in. | Not verified | |
| Photographer upload | Not verified | |
| Photo booth mode | Not verified | |
| Customization | ||
| Custom branding Personalise the gallery with your names, colours, logo or theme. | Not verified | ~Hosts can choose a personal cover photo and optional effects, but no clear brand/logo customization claim was found. |
| Slideshow themes / templates Choose from templates or themes for the live slideshow and gallery design. | Not verified | |
| Custom domain / URL Use a custom URL or domain for the event gallery. | Not verified | |
| Watermarks Add a watermark or overlay to photos in the gallery. | Not verified | |
| Guest experience | ||
| Live slideshow A real-time slideshow of guest photos you can cast to a screen at the reception. | ||
| Video guestbook Guests record short video messages — a video guestbook for the couple. | Not verified | |
| Photo challenges / games Photo prompts or scavenger-hunt style games to get guests snapping. | Not verified | |
| Digital invites / RSVP Send digital invitations and collect RSVPs. | Not verified | |
| Guest messaging / well-wishes Guests leave written well-wishes or messages alongside their photos. | Not verified | |
| Real-time photo feed / wall A live feed or wall of photos as guests upload them during the event. | Not verified | |
| Comments & likes Guests can like and comment on photos in the gallery. | ||
| Audio guestbook Guests leave voice messages (often via a dial-in phone) — an audio guestbook. | Not verified | |
| Management | ||
| Download all Download all photos and videos from the event at once (e.g. a single ZIP). | ~Shared Albums store copies and may reduce media quality; downloaded content may not contain the same information as the original. | |
| Moderation / approval Hosts can review, approve or hide uploads before they appear publicly. | ~The owner can manage subscribers and delete photos/videos, but there is no pre-publication moderation queue. | |
| Photo prints / products Order physical prints or photo products directly from the gallery. | Not verified | |
| Event albums / photo books Create a designed event album or printed photo book. | Not verified | |
| Media | ||
| Video support Guests can upload videos, not just photos. | ||
| Face recognition AI groups photos by face so guests can find shots of themselves. | Not verified | |
| Filters / in-app editing In-app filters or basic photo editing before uploading. | Not verified | |
| AI culling / curation AI automatically selects or curates the best shots. | Not verified | |
| MagicFind™ AI Photo-Finding AI finds every photo a specific person appears in and delivers it to them. | Not verified | |
| Auto categorization | Not verified | |
| Metrics | ||
| Uploads limit Maximum photos/videos guests can upload to the gallery. Blank = unlimited. | Not verified | Not verified |
| Storage / active duration How long the gallery stays live and uploads are kept. Blank = unlimited / forever. | Not verified | Not verified |
| Guest limit Maximum number of guests/contributors. Blank = unlimited. | Not verified | Not verified |
| Max video length Longest single video a guest can upload. Blank = no limit. | Not verified | Not verified |
| Other | ||
| Multi-language The guest-facing interface is available in multiple languages. | Not verified | |
| Privacy | ||
| Password protection Protect the gallery with a password or access code. | Not verified | |
| Private gallery The gallery is private — only invited guests can view or upload. | ~Shared Albums use subscribers/invites, but they are not a password-protected public wedding gallery. | |
✓ supportedx not supported~ partial? unconfirmed
The matrix is easier when the essentials are included
- ✓Unique QR code for your event
- ✓Printable sign templates (PDF)
- ✓Unlimited photo & video uploads
- ✓Custom welcome page
Pros and cons

- ✓Free Shared Albums do not count against iCloud storage
- ✓Built into Apple Photos for iPhone/iPad/Mac users
- ✓Supports comments and likes on shared photos/videos
- ✓Apple documents clear limits: 5,000 items per album and 100 subscribers
- ✓Useful for small Apple-heavy groups that already use Photos
- xNot a wedding QR gallery and not friendly for mixed Android/Google guest lists
- xHard 5,000 photo/video limit per shared album and 100 subscriber limit
- xShared media may be downscaled; downloaded content may not contain the same information as the original
- xNo live slideshow, moderation queue, custom branding, or event upload signage workflow
- xiCloud+ storage prices are monthly subscriptions if the couple also needs more Apple storage
- ✓Guests can scan a QR code or link without downloading an app
- ✓Supports both photos and videos on current public copy
- ✓Disposable-camera style delayed reveal and optional filter effects
- ✓Live photo wall/slideshow included with every event
- ✓Large first-party review collection with current 2026 reviews
- xPricing page lists up to 25 captures per guest, so high-participation events may hit per-guest limits
- xHost setup is app-led even though guests do not need the app
- xPricing page markets unlimited captures but also lists up to 25 captures per guest, so capture limits should be checked at checkout
- xNo sourced face recognition, NFC, video guestbook, comments/likes, or photo challenges found
- xFirst-party rating count differs from older structured data and App Store country-specific rating counts
What people say
Real reviews, each linked to its source.

iCloud Shared Albums
2 reviews

Lense
6 reviews
Our Event Album beats both
If you are choosing between iCloud Shared Albums and Lense, compare them with the simpler option: one QR code, no guest app, unlimited uploads, and one flat price.
- ✓Unique QR code for your event
- ✓Printable sign templates (PDF)
- ✓Unlimited photo & video uploads
- ✓Custom welcome page
- ✓6 months of secure hosting
- ✓Download all photos anytime
Frequently asked questions
Which costs more, iCloud Shared Albums or Lense?
iCloud Shared Albums starts at $0.99 and Lense at A$7.99. For comparison, Our Event Album is $39 one-time with no subscription.
How much does iCloud Shared Albums cost?
iCloud Shared Albums starts at $0.99 monthly, with a limited free tier as well.
How much does Lense cost?
Lense starts at A$7.99 one-time, with a limited free tier as well.
Do iCloud Shared Albums or Lense make guests download an app?
ICloud Shared Albums asks guests to install an app, while Lense runs in a web browser, so guests just scan a QR code. Our Event Album is web-only: guests scan a QR code and upload, no app required.
Is there a better alternative to iCloud Shared Albums and Lense?
Our Event Album is the alternative most couples choose over both: QR-code photo and video uploads with no guest app, a live slideshow, unlimited uploads, and a one-time $39 with no subscription.
Our Event Album beats both. Start your album in 5 minutes.
One QR code. No guest apps. One flat price, no subscriptions.
Get Your Album - From $39