iCloud Shared Albums vs Kululu
An honest, side-by-side look at iCloud Shared Albums and Kululu for collecting photos and videos at your event. Every figure below comes from each app's own pricing and our verified feature checks, so you can compare cost, features and real reviews without the marketing spin.
Skip the comparison. Our Event Album beats both.
Give guests one simple QR code, unlimited uploads, and a polished live album without subscriptions or app downloads.
- ✓Unique QR code for your event
- ✓Printable sign templates (PDF)
- ✓Unlimited photo & video uploads
- ✓Custom welcome page
Pricing at a glance
Published plans are shown separately from add-ons. Verified competitor prices use your selected currency, otherwise their listed currency.

Plans
Free
Free iCloud storage tier; Shared Albums have separate album limits and do not work like a wedding QR gallery.
- Shared Albums do not count against iCloud storage
- 5,000 photos/videos per shared album
- 100 subscribers per shared album
- Videos up to 15 minutes and delivered up to 720p
- Shared photos may be reduced to 2048px on the long edge
Plans
Business Custom
Custom business plan; contact Kululu for pricing.
- Everything in Scale
- Fully whitelabel branding
- Custom domains
- Dedicated human-powered moderation
- Advanced customizations
Free
- Up to 50 uploads of photos & videos
- Unlimited guests & participants
- Uploads are saved for 7 days
- Basic customization options
- Active for 24 hours from the event date
- All uploads are saved in good quality
- Live Photo Wall, digital album, no-app QR/link access, captions, and private album are listed as all-plan capabilities
Plus
- Up to 500 uploads of photos & videos
- Unlimited guests & participants
- Uploads are saved for 3 months
- Better customization options
- Active for 1 month from the event date
- All uploads are saved in High-Quality
- Download all photos & videos at once
- Includes all-plan Live Photo Wall, digital album, no-app QR/link access, captions, and private album capabilities
Business Starter
Business subscription for professionals; separate from one-time event upgrades.
- Run up to 3 active events per month
- Access to all Pro features
- Original upload quality and metadata (EXIF, etc.)
Pro
- Unlimited uploads of photos & videos
- Unlimited guests & participants
- Uploads are saved for 1 year
- Advanced customization options
- Active for 3 months from the event date
- All uploads are saved in High-Quality
- Download all photos & videos at once
- Moderation tools
- Includes all-plan Live Photo Wall, digital album, no-app QR/link access, captions, and private album capabilities
Business Growth
Business subscription for growing professionals and businesses; separate from one-time event upgrades.
- Run up to 5 active events per month
- Access to all Pro features
- Automatic photo watermark and logo
Business Scale
Business subscription for professional agencies; separate from one-time event upgrades.
- Run up to 10 active events per month
- Access to all Pro features
- Welcome Forms
- Lead Generation
- Photo Wall Embeds
- Sponsored Ads listed as soon
Our Event Album is $39 USD, one-time
No subscription, no per-guest fee, and no add-on sorting needed for the core album experience.
Feature comparison
Rows come from the verified feature catalog, not the stored page copy.
| Feature | ![]() | ![]() |
|---|---|---|
| Capture | ||
| QR code upload Guests scan a QR code to upload photos and videos to the event gallery — no app, no account. | on Free (Free) | |
| No app required Guests contribute via a web browser; there is nothing to download or install. | on Free (Free) | |
| NFC support Guests tap an NFC tag or card with their phone to open the upload page. | Not verified | |
| Printed QR signs / cards Provides printable QR signs, table cards or stickers to display at the event. | Not verified | on Free (Free) |
| No Sign-Up Required Guests contribute without creating an account or signing in. | Not verified | on Free (Free) |
| Customization | ||
| Custom branding Personalise the gallery with your names, colours, logo or theme. | Not verified | on Free (Free) |
| Custom domain / URL Use a custom URL or domain for the event gallery. | Not verified | Not verified |
| Watermarks Add a watermark or overlay to photos in the gallery. | Not verified | Not verified |
| Guest experience | ||
| Live slideshow A real-time slideshow of guest photos you can cast to a screen at the reception. | on Free (Free) | |
| Video guestbook Guests record short video messages — a video guestbook for the couple. | Not verified | |
| Photo challenges / games Photo prompts or scavenger-hunt style games to get guests snapping. | Not verified | |
| Guest messaging / well-wishes Guests leave written well-wishes or messages alongside their photos. | Not verified | on Free (Free) |
| Comments & likes Guests can like and comment on photos in the gallery. | ||
| Audio guestbook Guests leave voice messages (often via a dial-in phone) — an audio guestbook. | Not verified | |
| Management | ||
| Download all Download all photos and videos from the event at once (e.g. a single ZIP). | ~Shared Albums store copies and may reduce media quality; downloaded content may not contain the same information as the original. | on Plus ($39) |
| Moderation / approval Hosts can review, approve or hide uploads before they appear publicly. | ~The owner can manage subscribers and delete photos/videos, but there is no pre-publication moderation queue. | on Pro ($99) |
| Media | ||
| Video support Guests can upload videos, not just photos. | on Free (Free) | |
| Face recognition AI groups photos by face so guests can find shots of themselves. | Not verified | |
| Metrics | ||
| Uploads limit Maximum photos/videos guests can upload to the gallery. Blank = unlimited. | Not verified | Not verified |
| Storage / active duration How long the gallery stays live and uploads are kept. Blank = unlimited / forever. | Not verified | Not verified |
| Guest limit Maximum number of guests/contributors. Blank = unlimited. | Not verified | Not verified |
| Max video length Longest single video a guest can upload. Blank = no limit. | Not verified | Not verified |
| Other | ||
| Multi-language The guest-facing interface is available in multiple languages. | Not verified | |
| Privacy | ||
| Private gallery The gallery is private — only invited guests can view or upload. | ~Shared Albums use subscribers/invites, but they are not a password-protected public wedding gallery. | on Free (Free) |
✓ supportedx not supported~ partial? unconfirmed
The matrix is easier when the essentials are included
- ✓Unique QR code for your event
- ✓Printable sign templates (PDF)
- ✓Unlimited photo & video uploads
- ✓Custom welcome page
Pros and cons

- ✓Free Shared Albums do not count against iCloud storage
- ✓Built into Apple Photos for iPhone/iPad/Mac users
- ✓Supports comments and likes on shared photos/videos
- ✓Apple documents clear limits: 5,000 items per album and 100 subscribers
- ✓Useful for small Apple-heavy groups that already use Photos
- xNot a wedding QR gallery and not friendly for mixed Android/Google guest lists
- xHard 5,000 photo/video limit per shared album and 100 subscriber limit
- xShared media may be downscaled; downloaded content may not contain the same information as the original
- xNo live slideshow, moderation queue, custom branding, or event upload signage workflow
- xiCloud+ storage prices are monthly subscriptions if the couple also needs more Apple storage
- ✓Free plan available for small events
- ✓QR code and link access with no guest app or registration
- ✓Live Photo Wall slideshow
- ✓Digital album with photos, videos, text posts and captions
- ✓Plus and Pro include bulk ZIP download
- xFree plan is limited to 50 uploads on the current pricing page
- xPlus is capped at 500 uploads; unlimited uploads require Pro
- xDownload All is only available on Plus and Pro
- xModeration is Pro-only
- xCurrent sources did not verify face recognition, NFC support, audio guestbook, or photo challenge/game features
What people say
Real reviews, each linked to its source.

iCloud Shared Albums
2 reviews

Kululu
8 reviews
Stacy J.🇺🇸 United States“Your photographer can’t be everywhere - this gave us so many angles and candid photos we wouldn’t have gotten (500+)! And no waiting to see it”
Dana M.🇨🇦 Canada“We tested a few photo sharing apps for our upcoming company event and eventually went with Kululu. Everyone liked it and we got ton of good feedback from all our participants!”
Rushi's Wedding🇸🇬 Singapore“Kululu made our wedding an unforgettable experience! The photo slideshow was a hit among our guests, who loved being able to share their photos and videos.”KKululu homepageFirst-party rating context“Kululu’s homepage publishes “Rated 4.7 based on 500+ reviews” and shows selected testimonials. Treat this as first-party rating context, not independent review-platform proof.”Our Event Album beats both
If you are choosing between iCloud Shared Albums and Kululu, compare them with the simpler option: one QR code, no guest app, unlimited uploads, and one flat price.
- ✓Unique QR code for your event
- ✓Printable sign templates (PDF)
- ✓Unlimited photo & video uploads
- ✓Custom welcome page
- ✓6 months of secure hosting
- ✓Download all photos anytime
Frequently asked questions
Which costs more, iCloud Shared Albums or Kululu?
iCloud Shared Albums is the cheaper of the two, starting at $0.99 against Kululu's $39. For comparison, Our Event Album is $39 one-time with no subscription.
How much does iCloud Shared Albums cost?
iCloud Shared Albums starts at $0.99 monthly, with a limited free tier as well.
How much does Kululu cost?
Kululu starts at $39 one-time, with a limited free tier as well.
Do iCloud Shared Albums or Kululu make guests download an app?
ICloud Shared Albums asks guests to install an app, while Kululu runs in a web browser, so guests just scan a QR code. Our Event Album is web-only: guests scan a QR code and upload, no app required.
Is there a better alternative to iCloud Shared Albums and Kululu?
Our Event Album is the alternative most couples choose over both: QR-code photo and video uploads with no guest app, a live slideshow, unlimited uploads, and a one-time $39 with no subscription.
Our Event Album beats both. Start your album in 5 minutes.
One QR code. No guest apps. One flat price, no subscriptions.
Get Your Album - From $39